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腕上穿戴市场三季度数据:全球市场猛增65%,中国稳坐最大市场

2019-12-19 09:58 Canalys

DAODU:CanalysJINRIFABULE2019NIANDISANJIDUQUANQIUKECHUANDAIWANSHANGSHEBEICHUHUOLIANGBAOGAO(BAOKUOZHINENGSHOUHUAN、ZHINENGSHOUBIAO、JIANKANGJIANCEWANDAIDENG)。SHUJUXIANSHI,GAILINGYUQUANQIUSHICHANGCHUHUOLIANGZENGSUDADAO65%,XIAOMI1220WANCHUHUOLIANGPAIMINGDIYI,PINGGUODIER,HUAWEITONGBIZENGSUDADAO243%。DAZHONGHUADIQUZHANJUQUANQIU40%DESHICHANGFENE。

小米国内市场和海外市场双管齐下,均取得不错表现,IoT产品仍然是重点发力方向。苹果创下2017年第二季度以来同比增速之最,苹果手表新系列功能升级效果明显。Fitbit为市场份额前五名中出货量同比增速唯一下降的品牌。以下是对Canalys报告的原文编译。

一、全球市场出货量同比增速65%,大中华地区占40%

腕上穿戴市场三季度数据:全球市场猛增65%,中国稳坐最大市场

▲2019 Q3QUANQIUKECHUANDAIWANSHANGSHEBEICHUHUOLIANGHEZENGSUQINGKUANG

QUANQIUKECHUANDAIWANSHANGSHEBEISHICHANGZAI2019NIANDISANJIDUBIAOXIANJIAOWEIHUOYUE,TONGBIZENGSUDADAOLE65%,ZHENGTICHUHUOLIANGDADAOLECHUANGJILUDE4550WAN,YOUQISHIYATAIDIQUHEDAZHONGHUADIQU,ZENGZHANGSHITOUQIANGJING。

DAZHONGHUADIQURENGRANSHISHICHANGFENEZUIDADEDIQU,QICHUHUOLIANGZHANQUANQIUCHUHUOLIANGDE40%,TONGBIZENGZHANG60%。MEIZHOU、OUZHOU、ZHONGDONG、FEIZHOUSIGEDIQUZONGJIZHANQUANQIUCHUHUOLIANGDE44%。

YATAIDIQU(BUBAOKUODAZHONGHUAQU)SUIRANSHICHANGFENEZHANBIJIAOXIAO,DANYOUYUGONGYINGSHANGMENDEQIANGJINGBIAOXIAN,YATAIDIQUDEZENGSUSHIZUIGAODE,CHUHUOLIANGTONGBI2018NIANDISANJIDUZENGZHANG130%。

二、小米1220万出货量高居榜首,华为同比增速243%

腕上穿戴市场三季度数据:全球市场猛增65%,中国稳坐最大市场

▲2019 Q3QUANQIUKECHUANDAIWANSHANGSHEBEIGONGYINGSHANGSHICHANGFENEQINGKUANG

CONGQUANQIUPINPAIJIAODULAIKAN,XIAOMIMUQIANYI1220WANDECHUHUOLIANGJUYUBANGSHOU,CHUHUOLIANGTONGBIZENGZHANGDADAO74%。YOUYUQIANGJINGDEGUONEIBIAOXIANHEJIJIDEHAIWAIKUOZHANG,XIAOMIZAIQUANQIUKECHUANDAIWANSHANGSHEBEISHICHANGZHONGDEFENEDADAOLEZI2015NIANDISANJIDUYILAIDEZUIGAOSHUIPING,WEI27%。

大牛时代平台PINGGUOCHUHUOLIANGWEIJUDIERWEI,CHUANGXIALEZI2017NIANDIERJIDUYILAIZUIGAOTONGBIZENGZHANGSUDU。9YUEFENTUICHUDEApple Watch Series 5ZAIJIDUCHUHUOLIANGZHONGZHANJULEJIANGJIN60%,ZHUYAOYUANYINSHIApple Watch Series 5TUICHULERU“PINGMUCHANGLIANG”HE“DINGZHIHUAXUANXIANG”ZHEIYANGDEXINGONGNENG。ZI2018NIANNIANDIYILAI,PINGGUOYIZHIZAITIGAOSHENGCHANNENGLI,DANYINGDUIKUAISUZENGZHANGDESHICHANGXUQIUHAISHISHAOXIANCHILI。

HUAWEIYI590WANDECHUHUOLIANGHE243%DETONGBIZENGSUWEIJUDISAN。DEYIYUQIANGJINGDEGUONEISHICHANG,HUAWEICHUHUOLIANGLINGXIANYUZUIJINBEISHOUGOUDEFitbit。FitbitZAIDISANJIDUZHONGBIAOXIANBUJIA,SHIQIANWUMINGZHONGWEIYIYIJIACHUHUOLIANGTONGBIQUNIANMEIYOUSHIXIANZENGZHANGDE。FitbitZAI9YUETUICHUDEXINPINDEQUEDUIXIAOSHOUYOUYIDINGCUJIN,DANSHITADESHOUGOUTANPANRENGRANRANGGONGYINGSHANGMENDEZHUYILIYOUYIDINGFENSAN。SANXINGWEILIEDIWU,JINQIGalaxy-FitDEFABURANGTAZAIYATAIDIQUDESHICHANGZHONGBAOCHILEYIGEJIAOWEIPINGWENDEZENGZHANG。

三、北美市场:苹果手表备受青睐,Fitbit巨头往日不在

MAOYIJUSHIDEJINZHANGJIBEIMEISHICHANGDAILAILEYIXIEBUQUEDINGXING,YERANGGONGYINGSHANGMENBIANDESHAOXIANJINSHEN,BUGUOPINGGUOXINTUICHUDEApple Watch Series 5YIRANBIAOXIANCHUSE。

“JINNIANDEApple Watch Series 5XILIETIGONGLEZHONGYAODEGONGNENGSHENGJI。GENGZHONGYAODESHI,GONGYINGSHANGZAIXUQIUYUCEHECHANPINGONGYINGFANGMIANDOUZUODEGENGHAO。ZAIBEIMEISHANGSHIDANGJI,Series 5DECHUHUOLIANGSHISHANGDAISeries 4SHANGSHIDANGJICHUHUOLIANGDE3.5BEI。”CanalysYANJIUFENXISHIVincent ThielkeSHUODAO。YUCITONGSHI,LIANGNIANQIANTUICHUDESeries 3XILIEDEJIANGJIAYEDUIXIAOLIANGQIDAOLEYIDINGCUJINZUOYONG。DANGSHIYOUYUGUANSHUIDEYUANYIN,HENDUORENDOURENWEIGUIYIDIANDEXINGHAOHUIZHANGJIA,ERXUANZELESeries 3XILIE。

SUIRANFitbitXINTUICHUDEVersa 2WEILEBAOCHIZAI200MEIYUANJIAWEIDUANNENGGOUYONGYOUZUGOUJINGZHENGLI,YIJINGZUOLEXUDUOZHONGDAGAIJIN,DANMIANDUIPINGGUODEJIANGJIA,RENGRANGANSHOUDAOLEJUDADEYALI。FitbitXIANGBIQUNIANTONGQICHUHUOLIANGJIBENMEIYOUZENGZHANG,ERXIANGSANXING、Garmin、FossilDENGGONGSIJUNSHIXIANLELIANGWEISHUDETONGBIZENGZHANGSUDU。

四、亚太地区(不包括大中华地区):“性价比”成为关键竞争力

腕上穿戴市场三季度数据:全球市场猛增65%,中国稳坐最大市场

▲2019 Q3QUANQIUKECHUANDAIWANSHANGSHEBEIYATAIDIQU(BUBAOKUODAZHONGHUADIQU)SHICHANGFENEZHANBIJIZENGSUQINGKUANG

大牛时代平台WEILEZAIJIAGEMINGANDEYATAIDIQUSHICHANGQUDEGENGHAODEBIAOXIAN,FitbitHESANXINGDOUMOFANGLESHICHANGLINGDAOZHEXIAOMIDEDIJIAKECHUANDAICELVE。DEYIYUSANXINGZHINENGSHOUJISHICHANGQIANGJINGBIAOXIANDAILAIDEGUANGHUANXIAOYING,SANXINGCHENGGONGCHAOYUEFitbitCHENGWEIYATAIDIQUDIERDAPINPAI。

“2019NIANDISANJIDUSHIXIAOMISHOUHUAN4XILIECHANPINSHANGSHIDEDIYIGEWANZHENGJIDU,XIAOMIGAIXILIECHANPINDESHENGJIGAIJINQUDELELIANGHAODEYONGHUFANKUI。”CanalysYANJIUFENXISHICynthia ChenBIAOSHI。YOUQUDEYIDIANSHI,XIAOMISHOUHUANMUQIANKAISHISHOUDAOiOSYONGHUDEGUANZHU,ZHEIBIAOMINGCHULEZISHENDEZHINENGSHOUJIYONGHUZHIWAI,XIAOMIYEZAICHANGSHIXIYINGENGGUANGFANDEXIAOFEIZHEQUNTI。

大牛时代平台“DADUOSHUYATAISHICHANGDOUSHIXIANLESANWEISHUDETONGBIZENGZHANG,ERYAZHOUXINXINGSHICHANGYOUQIQIANGJING,ZHEIYEBUFENSHOUDAOLEJIERIQIJIANXIANSHANGCUXIAOHUODONGDEYINGXIANG。”

五、欧洲、中东和非洲地区:小米IoT产品市场广泛布局

BENJIDUXIAOMIZAIOUZHOUSHICHANGBIAOXIANYOUXIU,CHUHUOLIANGDADAOLECHUANGJILUDE270WAN,TONGBIZENGZHANG110%。SHOUDAO9YUEFENXINCHANPINFABUHEYINGGUOSHICHANGQIANGJINGBIAOXIANDETUIDONG,PINGGUOCHUHUOLIANGZAIBENJIDUWEILIEDIER。

FitbitLISHISHANGSHOUCIZAIZHEIKUAISHICHANGZHONGCHUHUOLIANGDIAOCHULEQIANWUMING。“FitbitMIANLINLAIZIDICHENGBENJINGZHENGDUISHOUDEYALI。”CanalysDEGAOJIFENXISHIBen StantonPINGLUNSHUO,“ZUOWEIGUGESHOUGOUDEYIBUFEN,FitbitJIANGTIGONGYINGJIANZHUANYEZHISHIHEQUDAOXIANGGUAN炒股配资 ,DANGUGEBIXUZAICIQIJIANNULIBAOCHIFitbitDEPINPAIXINGXIANGHESHICHANGFENEWENDING,YINWEIZHEIXIEDUIYUYONGHUQUNTIDEZHUANBIANDOUHUIYOUYINGXIANG。”

大牛时代平台CHULEZHINENGSHOUJI,XIAOMIJIANGXUDUOIoTCHANPINDAIRUOUZHOUSHICHANG,BAOKUOSHOUBIAO、SHOUHUAN、ZHINENG中国股市 CHANPINHEDIANDONGHUABANCHE。YINWEIKECHUANDAISHEBEIDESHICHANGZULIXIAO,JIAGEMENJIANJIAODI,YINCIDUIYUXIAOMILAISHUOFEICHANGZHONGYAO,XIAOMITISHENGLEXINPINFABUSUDU,BINGQIEZAIQUDAOHEGONGYINGGUANLISHANGYEJINXINGLEGAISHAN。XIAOMIZAIKECHUANDAILINGYUDECHENGGONGYETISHENGLETAMENZAIQITAZHINENGSHEBEILINGYUDEPINPAIXINGXIANG。

六、大中华地区:华为中国大陆市场份额第一,但面临众多挑战

JINNIANDISANJIDU,ZHONGGUOKECHUANDAIWANSHANGSHICHANGZENGZHANGLE60%。JINGUANHUAWEI290%DECHUHUOLIANGTONGBIZENGZHANGSUDURANGXIAOMIZAIZHONGGUODALUZHENGTISHICHANGZHANYOULVBUJIHUAWEI,DANXIAOMIZAIZHONGGUODALURENGRANSHIXIANLECHUANGJILUDEXIAOLIANG。DEYIYUSHICHANGDUIXINYIDAIPINGGUOSHOUBIAODEWANGSHENGXUQIU,PINGGUOZAIDAZHONGHUADIQUYESHIXIANLEJUDADEZENGZHANG。

“HUAWEIZAIZHONGGUOJIANGDIDUANKECHUANDAIWANSHANGSHEBEIYUSHOUJIZUCHENGDAPEITAOCAN,YITIGAOQIZHINENGSHOUJICHANPINDEXIYINLI。”DANCynthiaBUCHONGDAO,“HUAWEIJIANGMIANLINYUELAIYUEDUODETIAOZHAN,WEILEBAOCHIWatch GTXILIECHANPINDEZENGZHANGSUDU,HUAWEIJIANGHUIBEIPOTUICHUGENGDUOXINGONGNENGHEGENGDUOSHIYONGCHANGJING,CONGZHANGYUANLAIKAN,ZHEIXIEGONGNENGHESHIYONGCHANGJINGJIANGZHENZHENGTUIDONGSHENGJI。”

结语:可穿戴腕上设备市场战事火热

大牛时代平台ZHINENGSHOUHUAN、ZHINENGSHOUBIAO、JIANKANGJIANCEWANDAIDENGWANSHANGCHUANDAISHEBEIYIJINGZHUJIANPUJI。GENJUSHUJUXIANSHI,QUANQIUSHICHANGRENGRANBAOCHIZHEJIAOGAOZENGSU,SHICHANGQIANLIYIRANJUDA。

WANGRIDECHUANDAIJUTOUZAIDANGXIADEJINGZHENGZHONGLVEXIANCHILI,ERYIZHONGZHONGGUOKEJIQIYERUXIAOMI、HUAWEIDOUXIANCHULEQIANGDADESHICHANGJINGZHENGLI,WULUNCONGXINGJIABIHAISHICHANPINXIANDEFENGFUCHENGDUDOUJUYOUYIDINGYOUSHI。

KECHUANDAISHICHANGBAOHANZHONGDUOPINGLEI,WANSHANGSHEBEIZHISHIQIZHONGYILEI,SUIZHEAIoTZAIQUANQIUFANWEINEIDEHUORE,KECHUANDAIZHINENGSHEBEIJIANGJIXUKUAISUZENGZHANG,YEQIDAIGELUWANJIAKEYIWEIXIAOFEIZHEDAILAIGENGDUOYOUZHIDECHANPIN。