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盒马加速布局,生鲜新零售如何“中场进阶”?

2020-05-07 09:39 螳螂财经

大牛时代平台DAODU:SUIZHEYIQINGBEICHEDITUIQU,SHENGXIANXINLINGSHOUCENGJINGFEIFANDERENAOYEZHUJIANZHUANHUAWEISHENGHUOLIDEPINGCHANG,DANGYIQIECHANGTAIHUAHOU,SHENGXIANXINLINGSHOUZUIZHONGBIPINDEHAISHIGONGYINGLIAN、CANGCHU、XIAOSHOUDUANYIJIJISHIPEISONGDENENGLI。

一场突如其来的疫情,让餐饮、旅游等行业都陷入了危机,至今,在已经恢复了生机的市场下,都还没完全缓过来。

DANSHENGXIANXINLINGSHOU,QUESHANGYANLESHANGCHANGDE“FANZHUAN”JUQING。

大牛时代平台2019NIANDI,SUIZHEDAILUOBU、MIAOSHENGHUO、JIJIXIANDENGPINGTAIDEANDANLICHANG,ZHEIGEYUANBENGAIYOUWUQIONGXIANGXIANGLIDEXINGYE,JINRULEWEIJISIFUDEJUMIAN,SHICHANGDUISHENGXIANXINLINGSHOUDEZHIYISHENGYILANGJIEYILANG。

DANZAIYIQINGQIJIAN,GELIZAIJIADERENMENZAICHICHUANYONGDUSHANGDUIXIANSHANGDEYILAI,JIANGSHENGXIANXINLINGSHOUCHEDIJIHUO。DUIBICIQIANWEIJIDEJUMIAN,ZHENGGEXINGYERUTONG“KAIGUA”YIBAN,DAKAILEYIPIANWANYISHICHANGGUIMODE“LANHAI”。

BINGQIE,YONGHUGUIMOYEZAIJIZENG。GENJUQuestMobileFABUDE《2020ZHONGGUOYIDONGHULIANWANGZHAN“YI”ZHUANTIBAOGAO》XIANSHI,ZHONGGUOSHENGXIANDIANSHANGZHENGTIRIHUOYUEYONGHUCONGNIANQIANDE777WAN,CHONGDAOLECHUNJIEQIJIANDE1009WANGUIMOLIANGJI,ERZAI2019NIANCHUNJIE,ZHEIGERIHUOYONGHUZHIYOU527WAN。

QIZHONG,HEMA、DINGDONGMAICAI、MEIRIYOUXIAN、JINGDONGDAOJIADENGTOUBUPINPAI,YIJIDARUNFA、YONGHUICHAOSHIDENGDAXINGSHANGCHAO,DOUZAIZHEICHANGYIQINGZHONGJIESHIKUOZHANG,XINGCHENGLEYIHEMAWEIZHUDE“YICHAODUOQIANG”JUMIAN。

ZHISHI,SUIZHEYIQINGDEKONGZHI,SHENGHUOHUIFUCHANGTAI,XIANSHANGSHENGXIANPINGTAIDEDINGDANLIANG、XINZENGYONGHUSHU,KAISHICHENGXIANZHUJIANHUILUODEQUSHI。DANGYIQINGDAILAIDEFAZHANCHUANGKOUQIJIESHUHOU,YEJIUYIWEIZHESHENGXIANXINLINGSHOUZOUWANLE“GUIMOJIJINGJI”DECHUJIFAZHAN,KAIQILEXINYILUNDE“ZHONGCHANGZHANSHI”。

一、盒马的加速布局,看生鲜新零售的“中场进阶”

DANGSHENGXIANXINGYEJINRU“ZHONGCHANGZHANSHI”,GONGYINGLIANGUANLINENGLI,JIUCHENGLEPINPAIZUIGENBENZUIHEXINDEJINGZHENGLI。

大牛时代平台BIJING,ZAITESHUDEYIQINGQIJIAN,XIAOFEIZHEDESUQIUSHI“YOUDECHI”,YEJIUSHISHUO,ZHIYAOPINPAIYOUDONGXIMAI,NENGGOUMANZUJIBENDEXUQIU,XIAOFEIZHEBUHUIYOUTAIDUOTIAOTI。ERDANGZHENGGESHEHUIYIJINGQUANMIANHUIFUCHANGTAIHOU,XIAOFEIZHEDEXUQIUYEJIUHUIDAOLE“CHIDEHAO”,ZHEISHIHOU,YIGENGKUAIDESUDUJIAOFUJIGUKEXINXIAN、SHIHUI、FENGFUDECHANPIN,JIUXUYAOGONGYINGLIANYOUWENDINGBUDUANDEGONGJINENGLILE。

BUJINRUCI,ZAIYIQINGDECUIHUAXIA,ZHONGGUONONGYEYEZHENGYINGLAISHUZIJINGJIDEBIANGESHIDAI。

“HOUYIQINGSHIDAI,NONGYEDESHUZIHUAZHUANXINGJIANGHUIJIAKUAI,BINGJINRUHUANGUIFAZHANXINJIEDUAN。ZAIWEILAISHINIAN,SHUZINONGYEJIANGHUIJIZHONGGUONONGYEDAILAIJUDADEJIHUI。”ALIBABAFUZONGCAI、SHUZINONGYESHIYEBUZONGCAIHOUYIRUSHISHUO。



大牛时代平台CONGSHICHANGBEIJINGDAOXIAOFEIXUQIU,DOUZHIXIANGLEPINPAIJIANLIGONGYINGLIANDEZHONGYAOXINGYUBIYAOXING。

大牛时代平台YIZHISHIXINGYEBIAOGANDEHEMA,YIZHANLVEXINGWAIYAN、CELVEXINGDIAOZHENGDESILU,ZAICIWEISHENGXIANXINLINGSHOUTIGONGLE“ZHONGCHANGJINJIE”DEYANGBEN。

“2020NIANHEMAHUIBAGONGYINGLIANNENGLIFANGZAIDIYIWEI,QUJIANSHEYIPIYUANYIGENHEMAGONGTONGCHENGZHANGDEZHANLVEGONGYINGSHANG,YIJIJIANGEZHONGGEYANGDESHUCAIJIDI、SHUIGUOJIDI、ROUQINDANDEZHANLVEHEZUOHUOBANJIDIDENG,XIWANGDAONIANDIYIHOU,HEMAYOU50%SHANGPINWAIMIANSHIMAIBUDAODE。”CIQIANZAIJIESHOUMEITICAIFANGSHI,HOUYIBIAOSHI。

WEILESHIXIANZHEIYIDIAN,HEMAYUJI2020NIANZAIGUONEISUOYOUHEMARUZHUDECHENGSHIJIANLIJIAGONGZHONGXIN,CONGERBAOZHENGMENDIANGONGYINGSHANGPINDENENGLI。ERZAOZAI2018NIAN11YUE,HEMAJIUXUANBUQIDONGLEZONGTOUZIDA20YIYUANDEHUAZHONGQUYUGONGYINGLIANYUNYINGZHONGXINXIANGMU。

DANJIAGONGZHONGXINBINGBUSHIHEMAGONGYINGLIANDEZHONGJU。YOUZHE“JIANLICHAN、GONG、XIAOSANDAZHONGTAI,ZAIQUANGUOLUODI1000GESHUZINONGYEJIDI,DUINONGYECHANYEJINXINGQUANLIANLUSHUZIHUASHENGJI”DEALISHUZINONGYESHIYEBU,ZAI2020NIAN4YUE,JIANGBAIYIJICHANYEJIDILUOHUZAISHANGHAIPUDONGXINQUHANGTOUZHEN。

大牛时代平台ZHEIZUOBAIYIJICHANYEJIDI,JIQUANZIDONGLIKU、ZIDONGCUNCHUSHUSONG、FENJIANJIAGONGWEIYITIDEJIAGONGPEISONGZHONGXIN,YUJI2022NIANTOUCHANSHIYONG,NIANYINGSHOUJIANGCHAO100YIYUAN,FUWUYUSHANGHAIGEDAHEMAMENDIAN。HEMACUN、SHUZINONGYESHIFANJIDIHEDINGDANNONGYESHENGCHANJIDI,JIANGZAISHANGHAIQUANSUKAITUO。



CHULESHANGTUOGONGYINGLIAN,HEMAYEZHEZHONGSUZAOXIAYOUQUDAO。

大牛时代平台2020NIANHEMAQIDONGLE“SHUANGBAIZHANLVE”——HEMAXIANSHENGHUIYUANDIANHEHEMAminiJIANGGEKAI100JIADIAN。ERZAI5YUE,HEMAYIGEYUEKAICHULE7JIADIAN,FENBIELUOZIBEIJING、SHANGHAI、WUHAN、ZHANGSHA、HANGZHOUDENGDI。

CHULEYOUXUNMENGDEKAIDIANJIAOBU,HEMAYEYOUZHANLVEXINGDIAOZHENGDEBUFA,JINQI,WEILEJINYIBUWANSHAN、YOUHUAXIAOSHOUDUANKOU,HEMAZAIFUZHOUGUANBILEJULIGONGYINGLIANJIEDIANJIAOYUANDEJIJIAMENDIAN。

“MUQIANFUZHOUHEMAMENDIANJULIGONGYINGLIANJIEDIANGUOYUAN、ZANSHIWUFAQUDESHANGPINYOUSHI,XUANZECELVEXINGTUICHU,DAIWANSHANLEZAIJINLAI。”HEMABIAOSHI。

YIBIANKUAISUKAIDIAN,WEIRAOBEIJING、SHANGHAI、WUHAN、XIAN、CHENGDOU、SHENZHENDENGCHENGSHIWEIJIEDIAN,BUJUSHENGXIANGONGYINGLIANTIXI,YIBIANCELVEXINGTUICHU,YIQIUGAOZHILIANGFAZHAN,BAOCHIJIANKANGDETIPO。ZHEIZHONGBUYIWEIZHUIQIUMAOJIN、NENGGOUZAIDAFANGXIANGQIANJINXIAOCELVESHANGDIAOZHENGDEZUOFA,KENENGJIUSHIHEMANENGGOUYIZHISHIXINGYEBIAOGANDEYUANYINBA。

大牛时代平台ZAIXIANXIA“YOUDEFANGSHI”,ZAIXIANSHANG,HEMAYITIANMAOQIJIANDIANDELIANGXIANG,BUQISHENGTAIBUJU。BINGQIE,HEMADETIANMAOQIJIANDIANZHONG,HENDAYIBUFENCHANPINLAIZIYUALIBABA1000GESHUZINONGYEJIDI。YENEIRENSHIFENXI,ZHEICIBANGDING,YEYIWEIZHEALIJIANGJIADANONGCUNSHUZIHUAJICHUSHESHIDEJIANSHE,JIANGHUIYOUGENGDUOTONGLUJIEJUEYOUZHINONGCHANPINZHIXIAODENANTI。ZHEICIBIANHUA,SHIJIANGHEMADEXIANSHANGXIANXIA,YUSHUZINONGYERONGHE,XINGCHENGGENGWANSHANDESHANGYESHENGTAIBIHUAN。



大牛时代平台YOUCI,ZAIQUDAODUAN,YIFANGMIANHEMATONGGUOMENDIAN、miniDIANXIANSHANGXIANXIAGONGTONGFALI,FUSHESANGONGLI;LINGYIFANGMIANTONGGUOTIANMAOQIJIANDIANBAGENGDUOHEMAYOUZHISHANGPINWAIYI,KAITUOGENGDADEFAZHANKONGJIAN。

大牛时代平台ERSHANGTUOGONGYINGLIAN,XIASUQUDAODEHEMA,CIQIANYEYINGLAILEYICIQUANMIANDEDAKAO。

2020NIAN4YUE,WEIJIEJIUHUBEINONGCHANPIN,ALIJIAOJIHEMAYIXIANGQIANTOUZHONGREN:10YIYUANCAIGOUHUBEIXIAOLONGXIA。DUIHEMALAISHUO,ZHEIJIUSHIYICIGONGYINGLIANYUXIAOSHOUQUDAONENGLIDEZONGHEKAOSHI。ERHEMAJICHULERANGRENMANYIDEDAJUAN:BAOJIYUNSONGXIAOLONGXIACHUHUBEI,BINGQIEHOUYIZUOKEWEIYAZHIBOJIAN,WEIHUBEIDAIHUO,ZAI700DUOWANWANGYOUDEGUANZHUXIA,JINYONGSHI5MIAOZHONG,600WANZHIXIAOLONGXIASHOUQING。

大牛时代平台ZHEICIKAOSHI,ZHENGMINGLEHEMACONGGONGYINGLIANDAOQUDAODUANDESHILI,YEWEIHOUYIQINGSHIDAI,SHENGXIANJINGZHENGDE“ZHONGCHANGZHANSHI”CHUBEILENENGLIANG。

QISHI,ZONGGUANHEMADEFAZHANSHI,YILUZOUGUOLAI,HUODELEWUSHUZANYU,TONGYANGYECAIGUOWUSHUDEKENG,DANJIUSHIYINWEIJISHIMEIYUJIASHEN,HEMAYENENGKANDAOWENTISUOZAI,BUDUANTIANKENG、BUDUANCHUANGXIN,CAIYOULERUJINCONGGONGYINGLIANDAOQUDAODUANDOUYOUXIUDECHENGJI。

大牛时代平台HEMAFANGMIANYECHENG:“WEILAIDEKENGHAIYAODUODEDUO,TIANDEYUEDUO,WOMENJIUYUEQIANGDA,JIUYUENENGBAXINLINGSHOUZHEICHANGMALASONGPAODAOZUIHOU!”

二、是数字农业转型的助推器,也是美好生活构建者

大牛时代平台HEMATONGGUOZIYINGQUDAO,QIANGGUANKONGGONGYINGLIAN,JIEZHUALIDESHUZIHUANENGLIFUNENGNONGYE,DATONGCHAN、GONG、XIAO,BUJUGENGDADESHICHANG。ERZHEIXIEJUCUO,ZAI“TANGLANGCAIJING”KANLAI,ZHISHAOYOUSANGEFANGMIANDEYIYI。

从消费者层面来说,要实现买得便捷,更要实现吃的更好。

DUIYUDUOSHUXIAOFEIZHEERYAN,SHENGXIANDIANSHANGJIEJUEDETONGDIANSHI:BUXIANGCHUMEN,YENENGCHISHANGXIANMEISHICAI。DEYIYUGONGYINGLIANDEFALIYUQUDAODUANDEJIANSHE,HEMAJINENGGOUTIGONGPINZHIWENDING、PINZHONGQIQUANDESHICAI,GENGNENGSHIXIANZAISANGONGLIBANJINGNEI,YIXIAOSHISONGDADESUDU。

BINGQIE,ZAIYIQINGHOUSHIDAI,XIAOFEIJIEGOUZHENGCONG‘YOUDECHI’XIANG‘CHIDEHAO’ZHUANBIAN,ERHEMAYICHANPINCHUANGXINSHIXIANRANGXIAOFEIZHECHIDEGENGHAO。LIRUHEMAXICHALIANMINGQINGTUAN、HEMAGONGFANGSHANGHAIDAHONGCHANG、HEMAWANGHONGNIUNAIXIANGJIAOMENGMENGRUANDANGAODENGWANGHONGCHANPIN,JIUCHENGLE“RENWUWOYOU”RANGXIAOFEIZHECHIDEGENGHAODE“SHASHOUJIAN”。



大牛时代平台CONGPINPAICENGMIANLAISHUO,ZHIYOUCONGGONGYINGLIANDAOQUDAOMEIYIGEHUANJIEDEDATONG,BAOZHENGPINPAIZHENGTIDE“JIANKANGTIPO”,CAINENGZAISAIDAOSHANGPAODEGENGKUAIGENGYUAN。

XINGYEJINGZHENGCONGLAIJIUSHIYICHANGMALASONGSAI,ERHOUYIQINGSHIDAI,SHENGXIANXINLINGSHOUDE“ZHONGCHANGZHANSHI”CAIGANGGANGKAISHI。

DUIYUSHENGXIANXINLINGSHOULAISHUO,CHANPINBENSHEN,ZHISHILAKAIYEWUCHAYIDEYIGEWEIDU,ERGENGGUANJIANDEYINSUZAIYU,DANGQUDAODUANYUGUKEXINGCHENGDIANDUIDIANDEGAOPINLIANJIEHOU,XUYAOGONGYINGLIANYIYUANYUANBUDUANDIYOUZHICHANPINGONGJILAIBAOZHENGZHENGGELIANLUDECHANGTONG。

大牛时代平台YIGEPINPAI,ZHIYOUTONGSHISHIXIANSHANGYOUGONGYINGLIANYUXIAYOUXIAOSHOUDUANDEDEZHANGKONG,YOUYONGYOUYIGEJIANKANGJIANQUANDETIPO,CONGERZAIXINGYEDE“MALASONGSAI”ZHONG,PAODEGENGKUAIGENGYUAN。

从市场层面来说,发挥盒马鲜生行业标杆的带动作用,为中国从农业大国变成数字农业大国助力。

SHUZIHUANONGYEYINGGAISHISHENMEYANGZI?ALIBABADEHUBEIZIGUIQICHENGSHUZINONGYEJIDI,JICHULEDAAN。

ZIGUIQICHENGYUANDEXUANZAIHAIBA300MIYIXIAXIANGYANGDEWEIZHI,MEIYIKEZHIZHU,JIANJUJINGQUEDAOLIMI。NONGYEJIDINEISHEZHINENGQIXIANGZHAN,KAOCHUANGANQI、AIXINPIANSHOUJISHUJU,SUISHIJIANCERIZHAO、QIWEN、SHIDU。ZHEIYANG,ZAIJINGLIGUO130DAOJIANYANGUANKAHOU,SONGDAOXIAOFEIZHESHOUSHANGDECHENGZI,SONGDAOXIAOFEIZHESHOUSHANGDECHENGZI,KEYIQUEBAOTANGDUPINGJUN12°YISHANG,SUANDUPINGJUNZAI0.9%YIXIA,DANXIANGPIHOU5HAOMIQIESECHAMIANJIDIYU≤20%。



BINGQIE,ALIHAIKEYIGENJUDINGDAN炒股配资 ,XIANGNONGHUHENONGQIFANKUIXUQIU,BINGGENJUBUTONGDEKEHUQUNTI,QUEDINGBUTONGDECHANPIN,RANGDASHUJUFUNENGXIADEGONGYINGLIAN,GENGHAODIDIAOPEISHANGPINYUZIYUAN。

ZAIZHEIGEGUOCHENGZHONG,NONGCHANPINZAIKEJIDEFUNENGXIA,BIANWEIBIAOZHUNHUADESHANGPIN,BINGYISHANGPINDEJIAZHIFANGUOLAITIGAONONGCHANPINJIAGE。ERNONGMINYESHIXIANLESHOURUDETISHENG,BINGCONGCHUANTONGNONGMINDAOCHANYENONGMIN、XINXINGNONGMINZHUANXING。

结语

RUJIN,SUIZHEYIQINGBEICHEDITUIQU,SHENGXIANXINLINGSHOUCENGJINGFEIFANDERENAOYEZHUJIANZHUANHUAWEISHENGHUOLIDEPINGCHANG,DANGYIQIECHANGTAIHUAHOU,SHENGXIANXINLINGSHOUZUIZHONGBIPINDEHAISHIGONGYINGLIAN、CANGCHU、XIAOSHOUDUANYIJIJISHIPEISONGDENENGLI。

大牛时代平台BINGQIE,ZAINONGYESHUZIHUAZHUANXINGDEQUSHIXIA,YIGONGYINGLIANDEZHANGKONGLISHIXIANNONGYECHANPINDEBIAOZHUNHUA,BINGYIXIAOFEIXUQIUFANBUCHANPINCHUANGXIN,CAINENGZAISHENGXIANXINLINGSHOUDE“ZHONGCHANGZHANSHI”ZHONG,LIYUBUBAIZHIDI。